French Fries Magazine — FF

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Backstage Buzz Ultràchic MFWSS2020

Photographer: Alina Ferraro / @alina_ferraro_/

Flower power: a hymn to the joyfuljess, colour, liveliness and irony that have always distinguished the brand, thanks tp pieces made with summery puffed sleeves, printed flowers, rainbows applied on kintwear, bell-bottoms and checked jackets.

Space/galaxy: an iromic outer space where, as well as the planets, stars and astronauts, old cars, fridges and radioactive waste can be glimpsed, printed on long silk dresses and full skirts that create a super elegant look but with a strong social message. That of social pollution.

Postcards: dresses with a colourful print that reproduces advertising posters of our loveliest cities: it is colourful, unexpected and very elegant.


Plain-coloured jackets, trousers and shirts are enhanced by full puffed sleeves and by bell-bottoms worn with shoes with an oversized 1980’s style buckle. The knitwear, made from fine materials such as cashmere and jacquards, is mixed with colourful skirts - which have always been the iconic piece of the brand. The dresses, with ironic patterns, define the soul of this collection with a strong personality, creating an urban but elegant look. Ruches, applications, prints and lace are some of the elements that stand out on jackets, dresses, trousers, skirts and shorts. The colour pallete ranges from pastel shades  for the lace dresses to violet, red, green, yellow and blue both for pieces that mix these colours and for the plain-coloured pieces.


Ultràchic presented the SS20 collectiom at the SALA DELLE CARIATIDI, a historical location decorated with neoclassical elements inside Palazzo Reale, venue of countless events.