DZHUS SS22 Catwalk and Backstage
DZHUS deciphers sartorial patterns, meant to fit human body, and integrates recognisable cut elements in clothing details that, eventually, transform into bags and headwear. Created for both a procrastinating escapist and a hyperactive media icon (possibly, same person), cosy DZHUS sweatpants turn into an appealing dress in a few seconds, and a statement skirt folds as a colossal shopper bag.
DZHUS develops its concept of unified wardrobe items, inventing new, unprecedentedly variable ways of using seemingly basic pieces. This philosophy reflects the brand's aspiration to fulfil a conscious approach to consumption with no limitation for creativity. The collection was produced with the support of Ukrainian Cultural Foundation.
