When a mysterious masked outlaw rides into town with his guitar and band, you grab your partner and dance ‘til dawn. Iconic denim brand Wrangler launched its new Fall Winter 20 Icons collection on November 4th, 2020 with country recording artist and songwriter Orville Peck as the collection’s ambassador.

The Fall/Winter 2020 Icons collection is inspired by Wrangler’s most beloved archival fits – the legendary looks that have been embraced by musicians, artists and actors alike, while staying true to the brand’s Western heritage. Orville Peck, one of the hottest new names in country music, becomes Wrangler’s Icons ambassador for FW20.

“The Wrangler Icons Collection offers re-issued and re-styled denim inspired by Wrangler’s 70-year history of dressing ranch hands and rodeo riders, rebels and rockstars,” said Holly Wheeler, Vice President, Global Brand Marketing at Wrangler. “For years, we’ve been dressing cowboys as they break down boundaries and Orville Peck in no exception. Peck has been shaking up the country music scene with a fresh new take on the cowboy spirit, and we’re thrilled to have him as our latest icon – an embodiment of Western heritage’s significance in today’s global landscape.”

Reissued from the brand’s legendary denim archive, the Wrangler Icons Collection weaves together modern styling and the attitude of another era. For FW20, Icons remains the pioneer of Western cool and grows with the addition of black denim and corduroy, while a coordinating blue wash in jeans, shirt and jacket creates a strong, coherent look. Corduroy is launched in black and ink, a deep blue, with both options in trousers and Sherpa jackets.

The FW20 Wrangler Icons collection will be available on November 4th, 2020 on Wrangler.com. Prices range from 75€ to 109€.