Living In The Doldrums

In this new French Fries Magazine editorial, combined with a video that narrates the story with the notes of Autostrada by Dario Baldan Bembo as the soundtrack, the art direction, photography and video are curated by Federico Avella. Expressing his original flair creating evocative and aesthetically pleasing images, he chooses to saturate and to confer them a slightly old-fashioned style. The selection of each single location does not seem casual, but well designed to enhance greater magnificence to the visual and to his stylistic choices.

The model Natalia Kraus is the protagonist with Marco Basile. Elegant dresses are chosen and shiny and sparkling details match with each outfit. Roberta Chiappetta takes care of makeup and hairstyle, choosing to be delicate.
The atmosphere is relaxed, listless and the models are almost in doldrums. The attitude is calm and serene, but not completely delighted, in a climax of perceptions that culminates with a shot that can be heard at the end of the video, making the previous sensations justified.

Art Direction/ Photography & Video: Federico Avella / feberico

Hair & Makeup: Roberta Chiappetta / rob.xrta

Models: Natalia Kraus / soynjna
@ Select Agency
Marco Basile / iamyellowboy
@ Monster Management

Special thanks to @facciadangel0 @veronicacarmenmassa @xxsdhjt

Words: Arianna Chirico / arya_ayra