Upcycling | Paris Fashion Week | ANDREA CREWS FW20

ANTICIPATION OF A POST COLLAPSE COMMUNITY

Andrea Crews inception considers clothing as a medium in its sociological, emotional and plastic dimension. The presentation of this collection carries eco-philosophical message that underlies the brand’s approach since its creation.

At the heart of the FW20 collection Andrea Crews places and appropriates two controversial animal materials: leather and angora.
Cow skin and rabbit hair experienced their heyday in the 80’s. Trend of a past era, they became rags, stocked for years, stored in plastic bundles, and finally delivered to Andrea Crews' studio.

There, the team revalues them: cleaned, cut, assembled, the clothes are transformed by hand into unique pieces, exclusive for this collection.
A second life gained through a creative and circular process.

Upcycling processes were chosen according to their affinities of adaptation to the material. Vintage leather becomes patchwork, and adapts to Andrea Crews' iconic streetwear shapes: oversized sweaters, baggy jacket, basketball shorts... Loose handbags are transformed into purses, baguette bags or armor.
Angora wool was transformed during a workshop with the students of the Ensad (Ecole Nationale Supérieure des Arts Décoratifs), with whom were shared our unique techniques of upcycling. This participative pedagogical device enables us to transmit our know-how and enrich our creative process through interactions with students.

Ana Castillo, a painter and committed artist has painted clothes on clothes, between “mise en abyme” and optical illusion, the looks multiply as in an endless mirror.

This season, a radical proposal, replaces the classic runway: a performance in a disenchanted after party mood. A giant wave consisting of an accumulation of mirrors invades space like a tsunami, it is the reflection of our era, narcissistic and dangerous.
The models form a neo-techno horde, they regroup on the catwalk facing the shipwreck, like a life-size raft of the Medusa reflected in the deforming mirror.

At the heart, a musical performance by Bella Baguena, transgender and telluric, invites us to deeply introspect to draw the resources of a profound transformation.

FEATURING

Knitwear collaboration Students of the ENSAD Paris 

Performance by Bella Baguenastyling 

Styling Sebastien Hernandez Bernard

Make-up Masae Ito

Hair Chiao Chenet using Mr. Smith

Special thanks to Atomo Management

Photography Samuel Lehuédé _ Imaxtree

Video Chantapitch Wiwatchaikamol _

Painting Ana Castillo

Choreography Carine Charaire _ I Could Never Be a Dancer 

Production Laurent Bandet @ Petit Ami

STREET CASTING ONLY

Andrea Crews is Maroussia Rebecq _ Anji Dinh Van_ Arnaud Celas de Salengre _ Soraya Gacem _ Elise le Du _ Simon Deparis _ Ilyès Taïebi _ Léa Larchouanny _
Yves Guilbaud _ Emma Lagonelle_

PRESS STATION SERVICE

contact@stationservice.fr press@andreacrews.com

ANDREA CREWS