French Fries Magazine — FF

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DZHUS SS22 Catwalk and Backstage

DZHUS deciphers sartorial patterns, meant to fit human body, and integrates recognisable cut elements in clothing details that, eventually, transform into bags and headwear. Created for both a procrastinating escapist and a hyperactive media icon (possibly, same person), cosy DZHUS sweatpants turn into an appealing dress in a few seconds, and a statement skirt folds as a colossal shopper bag.

Photography Jude P. / judefotografy

Photography Sofia Poltavska / sofistionist

Photography Alexander Mazur / mazur_sasha

Designer Irina Dzhus backstage at DZHUS SS22 show. Photo by Alexandr Tsybulsky / escorzo.photo

Photography Alexandr Tsybulsky / escorzo.photo


DZHUS develops its concept of unified wardrobe items, inventing new, unprecedentedly variable ways of using seemingly basic pieces. This philosophy reflects the brand's aspiration to fulfil a conscious approach to consumption with no limitation for creativity. The collection was produced with the support of Ukrainian Cultural Foundation.

Photography Sergey Zakharzenko / tvoi_photograph