The bud and lush of masculinity in full bloom. This French Fries editorial portrays model Lee Jay Hoy as the maverick and carefree soul everyone strives to be. A resonance of one’s deep inkling, unabashed to be shown off. Stylist Elodie Purcell, make-up Rebecca Hampson and hair Sandra Hahnel free up the restrained free-spirited persona of Hoy, who voices his jubilation through fashion houses KING & TUCKFIELD, KA WA KEY, LUGE, LEUDER, DEANHENRIE and PETJA ZOREC to name a few. Photographer Ed Aked witnesses the metamorphosis from the lens. The riot has begun.

Photography: Ed Aked / edaked

Styling: Elodie Purcell / elodiegabrielle

Makeup: Rebecca Hampson / rebeccahampsonmakeup

Hair: Sandra Hahnel / sandrahahnel

Model: Lee Jay Hoy / leejayhoy

Words: Matthew Burgos / itsmatthewburgos