French Fries presents Victoria Beckham Autumn Winter 2021

“Optimistic but realistic. Our strategic vision for the business this season is about acknowledging where we are right now, and dreaming about where we are going to be.

 With a hybrid approach, bridging seasons, this collection is founded in the now.

 Tailoring is strong: people still want to dress up. But there’s a need for comfort. There’s a sense of protection - a toughness - to trenches and overcoats with military detailing. But there’s also a delicacy to soft, easy georgette and jersey dresses, a playfulness to pop colour and prints.

 Throughout, there’s a sense of the hybrid, of crossing between formal and casual, shifting between seasons, of challenging the norm. Breaking rules.”

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