Nicitta, “Revealing the inheritant quality of paper”

The Italian creative duo Rita Benti and Giuseppe Ponzoni produce jewels made of materials and surfaces developed over long periods of analysis, testing and teamwork. Using materials that would otherwise be regarded as waste, and its dependence on personal craftsmanship. Nicitta’s founders were attracted by this technique’s economy. To make their version of both unique and marketable designs they wanted to reimagine the traditional paper, pushing the process to its limits.

NICITTA will be exhibiting at HOMI FASHION&JEWELS 2021 / 18 - 20 September 2021.

HOMI F&J EXHIBITION, a dedication to sustainability, craftsmanship, design and manufacturing with the ultimate accuracy. HOMI F&J explores a cultural challenge, is sustainability a utopian fantasy or a possibility? 

Just as Milan once transformed the production into fashion, today it deals with the new challenge to transform the luxury industry into an industry with positive impacts. Transparency, intellectual fairness and human respect are the civil needs that every company must learn and appreciate.

The project comes to life in Rho Fiera Milano from the 18th to 20th of September 2021. The focus will be on a new definition of sustainability, natural materials, short supply chains and recyclability.