TOMMY HILFIGER partners with STEVIE GEE for Tommy’s DROP SHOP limited-edition micro-capsule

Tommy Hilfiger announces the third Tommy’s Drop Shop release, a limited edition micro-capsule co-designed with London-based director, designer and illustrator, Stevie Gee. Tommy’s Drop Shop aims to encourage the continual discovery of creatives, their communities and artistic talents. With less than 250 units per style, DROP 3 is available in Europe exclusively on tommy.com from May 6, 2021. 

In his Tommy’s Drop Shop designs, Stevie Gee channels his whimsically creative imagination. With a passion for animation, movement, music and dancing, Gee is constantly finding new ways to exude energy and motion through his graphics. Stevie Gee's co-designed range of short-sleeved and long-sleeved T-shirts and hoodie features psychedelic cartoon drawings spanning the blue to purple color spectrum. DROP 3 also sees a shirtless, muscular cartoon character, as well as a wilting flower in a flowerpot with a melting face – one of Stevie Gee’s signature references. Additional graphics featured throughout the collection include a reimagined surrealist cartoon TOMMY JEANS flag, the yin and yang symbol and groovy, 3D fonts.

Tommy’s Drop Shop invites creators from all areas of pop culture to collaborate on lightning-quick, limited-edition releases. Each DROP offers gender-neutral hoodies and T-shirts available in limited-edition quantities and made from organic and recycled materials, building on the brand’s mission to create fashion that Wastes Nothing and Welcomes All. Creative collaboration has always been at the heart of Tommy Hilfiger, and over the last five years, the brand has fused this with a “See Now, Buy Now” mentality. Tommy’s Drop Shop combines the best of these approaches with a new level of speed and energy. 

Can you start by telling us who you are, where you are from and what you do?
My name is Stevie Gee, Director, Designer and illustrator born in Essex, lived North London for past 20 years. Father to two teenage kids and one cat.

How did you become an Artist, Musician, Illustrator, etc.?
I’m bad at everything else. 

What has been the most defining moment of your career to date?
Creating an animated character of hip hop pioneer Q-Tip for New Breed music video I directed with Essy May was definitely a highlight.

What is your earliest memory of Tommy Hilfiger?
Seeing TLCs underwear when I was about 15.

What excites you most about this project?
Collaboration is always an interesting pleasure, everyone has a unique approach so it’s really nice to be included alongside some amazing creators and see what magic they weave.

How did you create these particular designs?
Drew them straight from my mind onto paper. 

What inspired you to take part in Tommy’s Drop Shop?
Tommy is classic brand with a long history and the idea of letting a rascal like me mess around with it was very lovely and quite surprising to be honest. Thanks for having me.